Location Based Marketing
Imagine sending a coupon to your customers when they were walking or driving within 1/8 mile of your restaurant? Or imagine sending a greeting to customers as they entered your shopping center? This is all possible now with Location Based Marketing.
Apps are successful when there is a clear clear strategy to deepen your customer relationship, ideally by addressing a specific customer need with a viral aspect that generates repeat, if not addictive, usage.
High-impact and timely delivery, personal attention, over 90% open rate, extremely high purchase rate and all opt-in. Is this marketing nirvana?
Mobile Web Design
Your mobile web presence requires a special strategy because your customers use mobile devices in special ways. You need to scale it back. Simplify navigation and keep it contextual. Screen size needs to be narrow. Graphics minimized.