Trigger Mobile helps businesses generate revenue and win & retain customers using innovative mobile marketing strategies leveraging mobile technology.

The mobile revolution gives users tremendous freedom to access information that they want, where ever they are and when ever they wish. This provides an opportunity for businesses to reach their target customers at just the right time in just the right place, right when their customers are looking for them.

This is Real Time Marketing.

This is Marketing at Just the Right Time.

Trigger Mobile is here to help you take advantage of mobile technologies as new mobile marketing channels to drive revenue and expand your customer base.

Trigger Mobile is division of Trigger Direct, a leading direct marketing agency specializing in Marketing at Just the Right Time.

John P. Riley, Head Honcho

John Riley

John Riley is a seasoned veteran of the direct marketing industry and leads Trigger Mobile.  John has over 25 years experience crafting winning B2C and B2B direct marketing campaigns for companies in verticals spanning high tech, finance, automotive, and retail.

In addition to being a frequent speaker at national Direct Marketing Association conferences, John has also spent over 10 years in senior management at Harte-Hanks Inc., one of the top CRM and direct marketing service companies in the world.  John has a bachelor’s degree from the University of California, San Diego in Mathematics and Computer Science.

John has created buzz-worthy websites that have been featured on NBC’s Today Show and have been topics of discussion for morning radio disc jockeys in all corners of the United States.

John is a proud family man, married over 20 years with two children.  John has served his community as a member of the City of Poway’s Budget Review Committee, President of the Board of Directors of Poway National Little League, board member for Character Counts, board member of Poway Chamber of Commerce, manager with Poway National Little League, head coach with Poway Girls Softball League and head coach in both Poway and Rancho Bernardo youth basketball leagues. In his spare time, John also plays music in a garage rock band.


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